Customer Success Story: HelloFresh Austrailia

By Casey Willis - May 3, 2024

HelloFresh is a publicly traded meal-kit company based in Berlin, Germany, with operations in Australia, Canada, New Zealand, and Europe. They are on a mission to forever change the way people eat by turning even the most casual meal prepper into a home chef.

HelloFresh has become the most popular meal service in the world because of its accessibility, healthy meal options, and for their goals of having the least possible impact on the environment. Because they are a global company, they are often very far apart from their counterparts and employees.


Cloud-based technology is crucial for HelloFresh to grow and remain so innovative. They are currently operating in 20 countries and expanding rapidly, so it is important for the company to have reliable, secure technology to connect to.

With a focus on sustainability, the company needed a way to monitor Wi-Fi connections and network security while optimizing traffic — without leaving a significant hardware footprint or needing to constantly travel the distances between the Australia locations to manage devices. The challenge for Meraki was to ensure that the site/campus connections were secure and reliable, all while keeping costs (and impact) low.


HelloFresh Austrailia implemented a cloud-managed solution using Cisco Meraki MX Security and SD-WAN appliances and Cisco Catalyst switches that can be monitored from a single Meraki dashboard. The cloud-based Meraki platform made it incredibly easy for HelloFresh to configure, support, and monitor their IT infrastructure through their single intuitive dashboard.

HelloFresh was able to save around $10,000 AUS per site on hardware costs. Most importantly, the MX appliances give HelloFresh peace of mind knowing that their connections are secure and optimized.

"Meraki products have made my job easier by providing a platform that is simple to configure, support, and monitor IT infrastructure through a single, intuitive dashboard," says Damien Paget, Infrastructure Engineer at HelloFresh Austrailia.

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